{"id":424,"date":"2026-11-10T11:45:49","date_gmt":"2026-11-10T08:45:49","guid":{"rendered":"https:\/\/promobox.cc\/blog\/?p=424"},"modified":"2026-11-10T13:32:34","modified_gmt":"2026-11-10T10:32:34","slug":"roblox-acquisition-analytics","status":"publish","type":"post","link":"https:\/\/promobox.cc\/blog\/en\/roblox-acquisition-analytics\/","title":{"rendered":"Roblox Acquisition Analytics: Where Your Players Come From and What They Do Next"},"content":{"rendered":"\n

To see where players discover your Roblox experience and whether they come back, use the Acquisition<\/strong> report in Creator Dashboard. A creator\u2019s profile follower count measures a different relationship: it does not tell you how many people played an experience or returned to it.<\/p>\n\n\n\n

The Acquisition report helps you compare traffic from Roblox surfaces and share links. The most useful comparison goes beyond the number of people who arrive: look at impressions, plays, qualified plays and the later behavior of comparable groups of new players.<\/p>\n\n\n\n

Where to Find Roblox Acquisition Analytics<\/h2>\n\n\n\n

To open the report:<\/p>\n\n\n\n

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  1. Go to the Creator Dashboard<\/strong> and open Creations<\/strong>.<\/li>\n\n\n\n
  2. Select the experience you want to analyze.<\/li>\n\n\n\n
  3. In the left-hand menu, open Analytics<\/strong>.<\/li>\n\n\n\n
  4. Select Acquisition<\/strong>.<\/li>\n<\/ol>\n\n\n\n

    Roblox provides Acquisition analytics for individually owned and group-owned experiences. For a group-owned experience, your account needs the appropriate analytics permissions. If the report is unavailable, check your access before assuming the experience has no acquisition data. Roblox Creator Hub: Acquisition<\/a><\/p>\n\n\n\n

    Before comparing results, record the experience, reporting dates and report view. A source comparison and a share-link comparison answer related but different questions.<\/p>\n\n\n\n

    Profile followers and experience players are different audiences<\/h3>\n\n\n\n

    Someone can follow your Roblox profile without playing your experience. A player can also discover and play an experience without following its creator.<\/p>\n\n\n\n

    Our guide to Roblox followers vs friends<\/a> explains the profile relationships. The Roblox Followers service<\/a> concerns the visible follower count of a profile. Profile follows are not experience plays or evidence that players return.<\/p>\n\n\n\n

    What Roblox Acquisition Sources Tell You<\/h2>\n\n\n\n

    The Acquisition dashboard separates new users<\/strong> from returning users<\/strong> and shows their impressions and plays by source. Keep those groups separate: a source that brings back existing players is not necessarily the same source that introduces the experience to new people.<\/p>\n\n\n\n

    Source<\/th>What it can help you investigate<\/th>What it does not establish<\/th><\/tr><\/thead>
    Search<\/strong><\/td>Players and impressions attributed to Roblox Search and the placements Roblox includes in this source<\/td>The exact reason each person chose your experience<\/td><\/tr>
    Home recommendations<\/strong><\/td>Discovery through the relevant recommendation area on Home<\/td>A guarantee of future recommendation placement<\/td><\/tr>
    Other<\/strong><\/td>Traffic Roblox cannot attribute to a more specific listed source, including external traffic<\/td>The precise website or post responsible for every visit<\/td><\/tr>
    Share links<\/strong><\/td>Results attributed to individual links in the share-link view<\/td>Every place where a link was later copied or shared<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Roblox also lists sources such as Continue Play, Friends, Charts, ads and teleports. The exact source definitions are in the Acquisition documentation<\/a>.<\/p>\n\n\n\n

    Search and Home Recommendations<\/h3>\n\n\n\n

    Search<\/strong> is useful when you want to investigate how the experience performs when Roblox users find it through search-related placements.<\/p>\n\n\n\n

    Home recommendations<\/strong> concerns discovery through the relevant recommendations area on Home. When you inspect the more specific Home Recommendations analytics, keep that scope in mind: its signals describe users acquired through that recommendation surface, not every player from every source. Roblox Discovery documentation<\/a><\/p>\n\n\n\n

    If Home recommendation impressions change, first compare the relevant period and source. A change in impressions is an observation; it does not, by itself, establish which creative change or external event caused it.<\/p>\n\n\n\n

    External Traffic and Share Links<\/h3>\n\n\n\n

    External traffic can be included in Roblox\u2019s Other<\/strong> source when it cannot be attributed more specifically. To compare individual placements outside Roblox, use the share-link<\/strong> view where available.<\/p>\n\n\n\n

    For example, you might use one share link in a video description and another in a community post. Keep your own record of where and when each was placed. The link identifies the tracked link, but it does not necessarily prove every subsequent location where someone encountered it.<\/p>\n\n\n\n

    In its documentation, Roblox uses both Users with plays<\/strong> and Users with qualified plays<\/strong> when describing acquisition attribution and the share-link funnel. Use the label and definition shown in the specific report you are viewing, rather than assuming the two labels are interchangeable.<\/p>\n\n\n\n

    Impressions, Plays and Qualified Plays<\/h2>\n\n\n\n

    These metrics describe different stages of discovery and engagement. Read them together instead of treating a high value in any one column as a complete result.<\/p>\n\n\n\n

    What Is an Impression?<\/h3>\n\n\n\n

    An impression<\/strong> is a recorded opportunity for a user to see an experience in the relevant Roblox placement. The report may show users with impressions by source; a specific Home recommendation report can use its own presentation and scope.<\/p>\n\n\n\n

    An impression does not mean the user clicked, played or noticed the experience. When comparing impression and play metrics, keep the source and report definition consistent. Roblox Acquisition<\/a><\/p>\n\n\n\n

    What Is a Play?<\/h3>\n\n\n\n

    A play<\/strong> indicates that a user played the experience within the scope of the metric. In the Acquisition attribution table, Roblox describes Users with plays<\/strong> as unique new users with plays for the experience.<\/p>\n\n\n\n

    That user count is not the same thing as profile followers, and it should not be relabeled as the number of people who became regular players. For that question, look at the later engagement and retention metrics for the relevant cohort. Roblox Acquisition<\/a><\/p>\n\n\n\n

    What Is a Qualified Play?<\/h3>\n\n\n\n

    A qualified play<\/strong> is a play session Roblox treats as meaningful for the relevant metric, filtering out accidental entries or quick bounces. Roblox discusses qualified play sessions in its explanation of Home recommendation signals. Roblox Discovery<\/a><\/p>\n\n\n\n

    Do not assume a universal number of seconds or minutes applies to every qualified-play report. Use the definition supplied for the report you are analyzing.<\/p>\n\n\n\n

    Play-Through Rate vs Qualified Play-Through Rate<\/h3>\n\n\n\n

    Play-through rate<\/strong> describes how often users play after seeing an experience in the relevant placement. Roblox describes it as a recommendation signal for users who see an experience in the Recommended for You area. Roblox Discovery<\/a><\/p>\n\n\n\n

    Qualified play-through rate<\/strong> narrows the outcome to qualified plays. For Home thumbnail personalization, Roblox defines it as qualified plays divided by impressions from Home page recommendations. Roblox thumbnail documentation<\/a><\/p>\n\n\n\n

    The denominator matters. Do not divide qualified plays from one source by impressions from a different source, or mix a new-user count with a total impression count just because the resulting percentage looks useful.<\/p>\n\n\n\n

    If a dashboard supplies a rate, preserve its name, time range and source when reporting it. If you calculate a separate ratio, state exactly which numerator and denominator you used.<\/p>\n\n\n\n

    Worked Example: Comparing Two Share Links<\/h2>\n\n\n\n

    The following figures are hypothetical<\/strong>. Assume both links were measured over equivalent acquisition periods and the seven-day playtime figures are mature.<\/p>\n\n\n\n

    Metric<\/th>Share link A<\/th>Share link B<\/th><\/tr><\/thead>
    New users with qualified plays<\/td>120<\/td>60<\/td><\/tr>
    Cumulative seven-day playtime per acquired user<\/td>35 minutes<\/td>70 minutes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Link A leads on the volume of new users with qualified plays: it has twice as many as link B in this example.<\/p>\n\n\n\n

    Link B leads on the listed engagement measure: its acquired users have higher seven-day cumulative playtime per user. That does not mean every player from B played for exactly 70 minutes. It is an average for the defined acquired cohort.<\/p>\n\n\n\n

    Roblox describes seven-day playtime per user as cumulative playtime during the first seven days for new players acquired in the selected range, divided by the number of new players acquired in that range. Roblox Acquisition<\/a><\/p>\n\n\n\n

    The results support different decisions:<\/p>\n\n\n\n